The Bathroom — 2022, Jun.
Our work is based on seeking emotional engagement with information, by given visual shape to a message using universal visual codes.
Art, Design and AD translate ideas and concepts into visual language. Storytelling is the key to connect and integrate people through a holistic communication where the subject is the final target.
June, 2022 — 8PM Store, Le Bath Gallery
Tags: Art Direction, Photography, Graphic Design, Advisory, Brand Strategy, Events, Ephemeral // Immersive Experience
Mosaic is a floral studio based in Barcelona, that focus on experiment with local flowers, by designing creations that are inspired by different arts. Margaux, the founder of the studio, contacted us to developed, design and create artistic ephemeral/immersive spaces where flowers were the protagonist. The aim was to communicate a initial concept by mixing different artistic languages into a premium event that would promote Art, plus positioning Mosaic and 8PM as emergent references for future premium and luxury events at Barcelona. Let Art Invade The Space was born as a response to these questions, turning a vision into a plan, into a reality.
L.A.I.T.S. — Collab 8PM x MOSAIC
Guest Artist // Alexandra Nunes //
"What we create is limitless. How we create is limitless.
Music inspires painting, sculpture impacts photography, architecture influences fashion.
Every season, we create an art installation collaborating with other artists. Each exhibition is an immersive experience recreating an atmosphere, an environment, a scenography. "
Margaux Bastid, Founder of Mosaic
L.A.I.T.S. — The Bathroom
The initial idea was quite simple: a bottle of bubble bath soap, hanging from the ceiling, flooding the space. Our canvas was Le Bath Gallery plus the pink bathtub where several artist had already intervene on past exhibitions. It was clear to us, that we had to re-design the space making sure that visitors would not recognize the existen space and allowing them to loose the notion of space and time. The idea of creating a coherent environment co-related to the imagery of the everyday bathroom, creating a direct link to a maze of plastic curtains was necessary.
We conceived together the sensorial exhibition having in mind the creation of three different floral installations that would be aligned and tell a single story. Choosing to work alongside Alexandra Nunes was the only option for us: she loves to convert everyday objects into sculptural pieces, especially cleaning products, making a visual critique of the consumer society.
Creating Inspirational Settings
Every object tells a story. Some objects tell many stories. We chose these objects with the idea of portraying the various universes within The Bathroom. The aim of the exhibition was to create a warm and unique setting where each art installation had a singular presence, building a dreamlike atmosphere. Designing showers, intervening in the bathtub, the sink or the toilet was essential.
For the photographic reportage, we commissioned photographers Alexandro Moneo and Ines Barroso with artworks designed and handmade by Mosaic and 8PM. Through their clear lens and vision, they were able to capture the artworks in their ideal element. The photo shoot took place in Barcelona, inside Le Bath Gallery.
"Imagine a bathroom where art and nature take over the space,
flowers flooding from the ceiling, from the toilet, from the sink.
Close your eyes, feel the humidity,
listen to the soft sound of water and let your senses explore..."
Artwork: Mosaic and 8PM
Title: The Bathroom — La Toilette, La Douche, Les Flacons, Le Lavabo
Photography: Moneo Moeno
L.A.I.T.S. — Communication (Photography, Print and digital) & Event
"A careful balance of editorial content placed throughout the graphic piece ensured that we maintained the true essence of a magazine, resulting in a catalogue that is both visually engaging and informative."
Ines Barroso, Co-Founder of 8PM
Art Direction, Brand Narrative, Creative Production, Editorial Design, Strategic Communication. Photography. Mosaic, 2022
L.A.I.T.S. — Discover here
To Discover More About 8PM™ Cases
Creative Talks — 2020
8PM Concept Store
Physical/Digital Store — 2017 // 2022